Our Principles

Our principles define who we are and who we will always strive to be.


We strive towards excellence in all we do. All our medical herbalists have degrees in herbal medicine and we only work with people who have accreditation in their field of expertise.


We are driven to share the knowledge and science of natural health. We have created a store where anyone can enter to consult and seek advice. We also publish regular articles focused on topics across our areas of expertise.


We provide a non-judgemental, safe, and inclusive space for all of our clients. Everyone is welcome.


You and your needs are at the heart of everything we do. We can tailor every one of our products and services to you. There is no one size fits all approach to health.


If something is to support your health, it should integrate into the life you have chosen to lead. On the whole, healthy habits should be things that are easy to live around.


We are committed to fighting climate change and protecting nature in all its diversity, which includes the people whose livelihoods directly depend upon it. All of our packaging apart from our lids is 100% recyclable. We are working on finding an alternative to plastic lids.


Small steps can lead to big leaps. Becoming and feeling healthy should not involve going from one extreme to another. We believe that small changes and the cultivation of new habits will, over time, lead to the greatest rewards.